Winning or Losing at Helping Overweight and Obese Customers Achieve Success

It's fair to say the largest good we stand to do with making the world a healthier place is inspiring the largest population of inactive and overweight to begin an exercise program for the last time. That is, to help them make a lifelong commitment to exercise.

Dr. Paddy Ekkekakis, Exercise Psychologist in the Department of Kinesiology at Iowa State University joins me on this show. 

Among the questions and challenges we address: 

How much do our appearance, dress code, mirrors and titles of our programs attract or repel those that need it most?

What is the difference we either ignore or overlook about the obese and overweight that prevent us from attracting or keeping them involved?

Are we doing it well anywhere? What kinds of programs have experienced success?

Join us for this extended show.