Marketing and fan experience are discussed with Tim George, who has spent several years in the Big 12 with Texas Christian University and Oklahoma. Now at University of North Carolina Greensboro, George talks about the stark difference between a brand that has been created over several years and in UNCG’s case, a brand which has been initiated only twenty years prior. George details some of the challenges of drawing attendance in ACC country, as well as with smaller resources. George discusses the balancing act of life and work while also serving as a member of a senior athletic administration role. Twitter: @TBGBoro
