Is it possible that the best way to grow your business is to avoid being a businessperson?
It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more.
Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children.
Key Highlights:
[00:01 - 16:01] Opening Segment
• Making people happy is the best way to make yourself happy
• How to strengthen company culture and build collaboration
How quality time sets apart company cultures• Gossip and negativity are the number one killers of company culture
• Why positivity is a gift that can be worked on by everyone
[16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman
• Companies that prioritize spending quality time together have a strong culture
• Doing something so good that people remarket it for you is the best marketing
• How not being a businessman can help your business grow
Willing to go above and beyond to create the best experience possible• The importance of not focusing on generating revenue, but on creating the best movie possible
[32:11 - 47:55] Unlocking Success Through Passion and Personal Growth
• Why passion and personal growth are necessary for a business to reach your fullest potential
• How delegating tasks can help free up bandwidth and allow for more focus on creative projects
• Focus on the good, change perspective, and learn from mistakes
Validate emotions before offering a different perspective• See mistakes as learning opportunities and chances to grow
[47:56 - 55:40] Closing Segment
• Boruch on the rapid-four rapid question
• Q&A: Is hiring family members a positive step or can it lead to disaster
Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work!
Key Quotes:
"Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz
"The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz
"We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz
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