#148 We need to increase pricing but the sales team is resisting. What should I do?

Price increases are a bit of a dirty word in business - and they have become a critical success factor for companies in 2023 with incredibly high price inflation affecting input costs;

Enduring companies that have been around for many decades have mastered this discipline, whereas newer companies have not necessarily had to learn this lesson yet, and it hurts. Big, experienced companies were making price increases fast and early - and profiting from it; Smaller, nicer companies waited, thought about it, and many paid a serious price with their margins shirking and tier bottom line fading too.

Practically many businesses must increase pricing at some point, and people don't necessarily like to do it - especially the sales team who deal with customers all the time. 

In this episode, we talk about the method of price increases, why it matters and some of the best ways to do it in your business.

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