Jess Glazer Derose, an ex-celebrity trainer & owner of the multi-million online business The Digital Business Evolution, is no longer in the fitness industry but has always loved the world of fitness. She was a gymnast in college and a fitness trainer for 18 years, starting with the day care room then getting promoted to the front desk, and moving her way up through the years. She took all the tests to become a trainer before she was even 17, went to school for physical therapy, and even competed in bodybuilding competitions. In 2012, she had a full-time job as an elementary school teacher, however as a side hustled, she started emailing friends & writing workout programs for them through email & they would mail her checks as payment. She was able to scale her fitness business online to 6-figures in just over a year. Her friends would then keep asking her about how to take their businesses online and the first friend she helped had an $80,000 launch following the program that she gave her. More and more people started asking for her help so in 2017, she made the full-time jump to entrepreneurship, coaching people on how to take their businesses online. For a couple of years, she kept her health & fitness online training business + doing business coaching, but in 2020, she decided to concentrate solely on the latter.
In this episode, she talks to us about tips on developing content online when you’re just getting started, tips for those who’ve been in the online world but are not succeeding, hacks on how to do things for your business when you don’t want to do them, and more!
