Even if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing.
Content marketing is when you or your team share their expertise in the effort to draw attention to your products and services.
It can come in a variety of forms such as Blog posts, videos, white papers, online courses, webinars, speaking engagements and, of course, podcasts.
Evergreen marketing content, is designed to be content that has a long shelf life to it. Rather than doing a Blog post about something that will be old news in a few days, you're building content that will have value today, six months from now, and even six years from now.
But, the real game changer for your marketing strategy? It's Four Dimensional Evergreen Content. Join Michael as he explains what this is and why it's so important.
