Ep 333 - Jesse Estes: 8 Ways to Tequila

Tequila Ocho is one of the most revered Tequilas in the world. The rich history of its founder Tomas Estes as a restauranteur and man of the people will remain at the root of the brand. But as the world rallies after his death, his son Jesse has taken the reins and lights up every room he teaches in. In a basement speakeasy, Kinfolk, we talk about life, his father's legacy, his paradigm on selling Tequila, and settle into a wonderful tasting of all things Ocho.