With decades of experience in the floral industry, Pieter Landman knows what it means to enable connections that make sense to individuals and across entire regions. In this episode of the Floral Talk podcast, we talked to him about how his education at the horticulture school for floral industry and floral design impacts the perspective that he has today, how new floral products distinctly resonate for European and American mass-market audiences, why he wants to highlight a sense of fun across the floral industry and much more.
