Mike and Callum discuss the differences between residential and commercial cleaning, specifically in regards to the sales cycle. They mentioned that residential cleaning has a short sales cycle, with clients often deciding to purchase within days or weeks, whereas commercial cleaning has a longer sales cycle, with clients taking several months to make a decision. Residential cleaning also typically has a lower average monthly client value, whereas commercial cleaning has a higher average monthly client value. Callum suggests that it's important to consider the purchase intention of the client, with residential clients having a higher frequency of experiencing the need for cleaning services compared to commercial clients who may only experience frustration with their current cleaning company once a week. They discuss the importance of creating content that aligns with the purchase intention of the client, with residential requiring an always-on approach and commercial requiring a longer-term strategy.
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