Joe Foster is the founder of the global sports brand Reebok. In this dynamite episode, he shares from his 60 years experience, how he built one of the worlds most recognized sports brands and what you can learn from it to build your own empire.
In this episode, you'll learn:
👉 How Joe's grandfather pioneered the running shoe in the 1800's
👉 The moment he knew he was onto a world changing idea
👉 What Reebok was originally called
👉 Why he left the business at its peak
👉 And so much more!
Joe remains an ambassador and speaker, and recently published an autobiography of his journey launching Reebok, called "Shoe Maker: The untold story of the British family firm that became a global brand". It's a must read!
Learn more about Joe at www.reebokthefounder.com