In this episode Sal, Adam & Justin speak with trainer Braydon Barrett of Look Like You Lift.
His background and how he got into the fitness space. (3:53)
How he social media as a tool for educating. (5:30)
You MUST coach in person if you want to be successful. (6:55)
Why he is NOT a fan of the big box gym model. (9:36)
Approaching everything in life with a scientific plan of attack. (11:17)
Concept. Literature. Application. (13:24)
Biggest misconceptions heard from his clients. (15:38)
Using the foundation of powerlifting to his benefit. (20:40)
Why strength is the MOST physical attribute that you can improve. (28:56)
How strength contributes to mobility. (31:45)
Debunking the myth that high-protein drives cancer. (35:19)
His journey as an entrepreneur. (39:15)
Biggest weakness and challenges in his business. (43:38)
The new wave of ‘fitness influencers’ on TikTok. (50:45)
The value of creating free content to grow your community. (56:03)
The negativity of TikTok. (1:03:22)
Raising a child in this digital world. (1:06:30)
Invaluable lessons through farm work. (1:15:34)
His take on fitness being politized. (1:17:48)
What does his coaching onboarding look like? (1:19:25)
Related Links/Products Mentioned
Visit NCI’s Ultimate Coaching Kit for an exclusive offer for Mind Pump listeners!
March Promotion: “Time-crunch Bundle” (MAPS 15 Minutes, MAPS Anywhere, MAPS Prime + Eat for Performance eBook ALL for only $99.99!!
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Featured Guest/People Mentioned
Braydon Barrett (@looklikeyoulift) TikTok
Braydon Barrett (@looklikeyoulift) Instagram
Justin Brink DC (@dr.justinbrink) Instagram
Jordan Peterson (@jordan.b.peterson) Instagram
Stan “Rhino” Efferding (@stanefferding) Instagram
