In marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline.
From the most outlandish marketing strategies to the most sublime, they run the full gamut.
And, of course, there are the hacks. There are always the hacks.
Hacks are essentially, shortcuts...insider secrets, ways to get to the goal with a minimum amount of effort.
For entrepreneurs and marketers, is breathlessly seeking out the latest hacks the best strategy to take?
Join Michael as he explains the pathway of the marketing pendulum and how it answers that question succinctly.