Today's episode discusses a study on what motivates men and women to workout in CrossFit gyms. Are there differences I what drives the dudes vs. the ladies? The article review in this episode transitions into an application discussion around getting in tune with what motivates trainers and clients. Sometimes we need to ask more questions to find out. Let's all make sure what we know to work for the body also works for the mind and gets us and our clients fired up to train hard! John always reviews the full text of every article, but to see the abstract of the study discussed, click here: http://www.ncbi.nlm.nih.gov/pubmed/24149755