In this episode, we talk about:
The total addressable market for coworking is larger than ever with remote employees free to decide where they work and small businesses giving up their long-term leases.
Even with this influx of potential customers, some coworking spaces are struggling to fill dedicated desks and flex memberships.
That is likely because these new potential customers aren’t aware that there are solutions to the challenges they feel in their current working environment. They don’t know that feelings of loneliness, loss of productivity, lack of mojo, etc. can be improved by joining a coworking space (and not paying for an office).
They aren’t solution-aware and therefore aren’t searching for you…
So how do we connect the dots?
Resources Mentioned in this Episode:
296. Part I: Why the Best Business Models are Known Prescriptions for Known Problems
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
