What if the most important number and predictor of long-term success was also a number that you didn't measure or even manage decisions based on it?
Unfortunately, it's a situation that is quite common today.
The accumulation of many seemingly small (and large) investment decisions that leaders make leads to the primary measure of a CEO - return on invested capital. How much capital has been invested in your business, and what's the return on that? Some of the most successful CEOs of all time have been primarily guided by this measure.
Ensuring that these decisions are well-considered and actually create high-impact results is where leaders should focus.
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