On this episode, I have special guest Tara Counterman! Tara is the founder of The Podfunnel Company, and CEO PWR. As an agency owner and mom of 2, Tara knew there had to be a high-ticket sales solution beyond sales calls and DM scripts. Knowing the power of audio, she introduced the idea of leveraging a 10-episode limited series as the primary marketing driver. Designed to move listeners through the buyer’s journey in a single sitting, the Podfunnel was born. Tara’s clients experience consistent evergreen sales, have doubled launch numbers, and can trace additional revenue directly back to the Podfunnel. And since all Tara’s sales calls have been replaced by a Podfunnel herself, she’s able to homeschool her daughters, tend to their garden and read fantasy romance novels –achieving exactly what she set out to do with a profitable podcast.
