Ep. 220 How to Build a Lifestyle Private Practice with Jena Castro-Casbon

Stephanie sits down with Jena Castro-Casbon, a business coach who helps speech-language pathologists build successful private practices. Over the past 14+ years, she has helped 10,000+ SLPs gain the knowledge and confidence to start and grow their dream private practices, step-by-step!

 

Jena is the host of the Private Practice Success Stories podcast and author of the Amazon bestseller The Path to Private Practice.

 

Listen in as Jena shares how she was able to successfully leverage her time and energy as a speech-language pathologist at the age of 26 after realizing the potential of owning her own private practice.

 

She shares the importance of staying in your zone of genius in order to cut through the noise and cement authority in your space. She also explains how anyone can start building their private practice without it becoming another full-time job to add to their already busy schedule.

 

Jena talks about how the pandemic accelerated the inevitable with regard to doing business online, and how to maximize your ROI when you’ve decided it’s time to hire.

 

Finally, just as you would never DIY your way through client care, Jena discusses why it’s never a good idea to DIY your way through private practice, offering advice on gaining much-needed business skills through both self-study and mentorship.

 

Key Topics:

About The Independent Clinician (2:31) The process behind creating her two offers for The Independent Clinician (9:04) Building a “lifestyle private practice” (13:26) How The Independent Clinician's approach to building a private practice has changed over the past five years (16:06) Considerations around having a physical or virtual practice (19:52) Hiring best practices and what justifies investing in talent (24:57) What to do if you’re short on time (30:01) How to get started building a private practice if you have no business expertise (33:29) Private practice as a bridge to bring value to all parties (37:37)

 

 

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