In this episode, Mike advises business owners to find a niche and specialize in a particular area, which makes it easier to attract clients and build expertise. By being specific, potential clients can better understand what the business does and identify with it. Mike explains that specializing allows the business to learn the unique pain points of each industry they serve and offer better solutions to clients. Additionally, when starting, it is best to have a very specific niche, which helps the business target the right people and stand out from competitors.
Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
