For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending.
They want the stuff of dreams. The Hollywood success story. The win against all of the odds.
Who doesn't? Who goes into business hoping to lose?
No...we want our ideas to win, and we want to win big. We truly want that magical journey. We're all hoping for a fairy tale ending.
Unfortunately, this is exactly what leads us to one of the most common and costly mistakes in marketing.
Join Michael as he explains how to avoid the Glass Slipper Syndrome with your business.
