The University of Arizona VP & Athletic Director Greg Byrne talks about his use of social media in terms of helping promote UA athletics, as well as some of the things he's learned along the way. Byrne is one of the younger, more dynamic athletic directors in the NCAA, and discusses how one tweet of his new football coach hire gained interest throughout the world while possibly changing the acceptance of Twitter by athletic administrators overall. Byrne shares his thoughts on whether the industry's leadership has gotten too "title focused" and how to foster great career development for each young professional in college sports today. Twitter: @Greg_Byrne
