In this new series, which will air approximately once a month, we select a topic that many entrepreneurs struggle with, or need to know more about … or perhaps discuss a new important small business trend. In doing so, we bring in members of The Entrepreneurs’ Guild who have expertise in these areas to discuss, teach and inform regarding how best to improve your business in each of these areas. It was suggested by our marketing expert that we, your hosts, begin this series by discussing our unique approach to business advisory work, to gain your confidence in our leadership of the Guild, and to illustrate how our individual sales processes differ. Sales, of course, is an essential skill in small business success, so we hope you will learn to develop your own unique process. We will also offer more sales advise from the real experts in future “Theme” programs.