Liz Saunders and I talk about Amazon's Influencer Program; how it can be beneficial for sellers, how sellers can reach out to more sellers, and why you should apply for Amazon Inspire if you've got the audience for it.
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As an Amazon seller, getting traffic to your listing is always a high-value priority. One way to do this is through influencer marketing, where you pay influencers to promote and direct their audience to your storefront.
Is this what the Amazon Influencer program helps with? What's the difference between this and the Amazon Associates program? We tackle all that today with our guest, Liz Saunders.
Liz Saunders is a first-time guest on the podcast, and an Amazon Seller since 2016. She spoke this year at Steve Chou's Seller Summit for the first time, and her topic on the program amazed me so much that I had to invite her on today's podcast to discuss more about it.
Audio Timestamps:
0:00 - Introduction 2:11 - Liz Saunders' background 3:38 - What is the Amazon Influencer Program? 10:58 - Case Study on the Impact of Influencer Content 13:27 - Statistics on Copy vs Video, UGC vs brand content 14:12 - How to get more influencers to work with you 19:52 - Early Results on the Case Study 21:48 - "Do you own the content that Influencers make?" 22:17 - Amazon Inspire 28:15 - Helping Influencers Make Money 34:12 - Reach out to Liz Saunders 34:52 - The requirements to join the Amazon Influencer ProgramI hope you took away some valuable insights from this episode. If you’re interested in Fluencer Fruit, get the Chrome Extension with code ECOMCREW and get 50% off for life.
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Thanks for listening!
Until next time, happy selling!
