Alexis Morillo, Bustle

In this episode, Alexis Morrillo, lifestyle editor at Bustle, gives us insight into the unique approach Bustle takes in covering trending stories. As a platform aimed at the Gen Z/Millennial audience, Bustle delves into the niche corners of the Internet, from viral TikTok trends to seasonal moments and gift guides. Alexis shares how Bustle's editorial team thrives on chaotic pitches and taps into the questions people are asking in their group chats and even what their parents are curious about. She emphasizes the importance of unpacking the why behind trends and digging deep into the corners of the web. Alexis also sheds light on her inbox management strategies, including her responsiveness and the use of subject lines to filter pitches. Stay tuned to learn more about what it's like to be an editor at Bustle and how they stay ahead of the curve in covering the latest Internet obsessions.