Episode 67: The Pursuit of the Ideal Client

If you’ve taken any marketing strategy classes, you may have been told you need to create your “ideal client avatar.” This is a fictional person who matches the real life person you would ideally have as your client. There’s a problem with this though… They’re fictional! In today’s episode, Dorie is sharing her experiences with finding your ideal client and what to do if you DON’T find them!

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