There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs.
It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world.
One of those classic lessons you'll get in Marketing 101 is about the 3 P's of marketing: Product, Price and Promotion.
Now, while that basic construct can be a helpful teaching tool, if you focus on these three P's too much, you're going to lose track of what truly matters in business sustainability.
It's another P, and it's vastly more important.
Join Michael as he discusses a mistake too many business owners make, and how you can outsmart the profits thief.
