Several recent podcasts highlighted the need for expert customer service, regardless of the business you are in. Too many entrepreneurs get this wrong, not intentionally, but because they are just not thinking enough about the customer experience. In this program, we discuss some fundamental aspects of customer service and provide examples of both good service, and poor service. Among the lessons learned – hire the right front line people, with the right spirit and attitude, train them well, and pay them well, because they are the face of your business!