One of the 3 pillars to building a great business foundation is your WHY. You must know WHY you are in business and display that WHY in everything you do. There must be passion behind that WHY in order for your customers to relate to you in a way that encourages them to deal with you … as opposed to any of your competitors. In this program we discuss people and small businesses with a great WHY, and some with a very weak and ineffective WHY.
