Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.
Key Highlights:
[00:00 - 02:30] Intro to Episode
[02:30 - 05:30] Why Rebrand
[05:30 - 06:26] The Next Step
[06:26 - 07:56] Market Confusion
[07:56 - 12:11] Brand Narrative
[12:11 - 16:34] The New Platform (Target Audience, Common Denominator)
[16:34 - 19:10] Hero vs Guide
Key Quotes:
“You need to have a brand that you personally are very comfortable with.” - Meny Hoffman
“A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
