As meat consumption rises, producers and processors are mulling investing in new plants or extending existing facilities. But there are factors to consider. Manuel van’t Sant, Regional Director Sales, Poultry Asia & Oceania Marel Poultry, outlines some including:
1. Investing according to business goals
2. Factoring in the location of the plant for space constraints,
3. The environment’s infrastructure and accessibility to point-of-sale,
4. Cost which includes compliance with local guidelines and time for approvals, and
5. The current situation in other countries.
Mr van’t Sant has worked extensively in the Asian poultry industry and has a sound perspective of markets here.