A communications expert with over 25 years of experience in terrestrial radio, Bob Cohen talks about some of the challenges facing those who are trying to develop a great corporate sponsorship campaign for a sports franchise using broadcasting rights. Cohen shares his enthusasm for the radio industry, after spending 20 years at Clear Channel Communications, one of the largest terrestrial radio owners in the United States. Cohen talks about his vision to combine different ways of ensuring that sponsorship activation happens between the client and the franchise, determining that what is necessary isn't just signage, but a real dialogue between the two. Twitter: @BCohenStrategy
