Sports marketing strategist Lou Imbriano is creating what may end becoming one of the largest industry teaching tools online in the Sports Business Academy. Imbriano is sharing his knowledge of the industry, especially how to correctly work on marketing directly to the customer, as well as sharing some of his vision on what works and what doesn’t when trying to connect with fans. Imbranio pulls no punches as he talks about exposing the weakness of the lazy, as well as why some teams fail and some teams just get it. Twitter: @LouImbriano
