Lou Palatella is not only a football icon, he's a liquor legend in the California distribution business. Approaching his 81st birthday, Lou is still going strong, running his Campeon tequila company. He's a natural storyteller and he has a lot of fun memories about the old days of whiskey in the U.S. Listen to Lou as he talks about turning down Vince Lombardi's offer to play at Green Bay, the decline of Bourbon in the face of vodka, and drinking on Pappy Van Winkle's porch.
