Beyond Requirements, Rethinking Agile Product Ownership | Robert Briese

Robert Briese: Beyond Requirements, Rethinking Agile Product Ownership

Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: Impact Mapping And Other Tools Great POs Use To Focus On Outcomes

In this episode, Robert discusses the attributes of a great Product Owner based on an energy company's experience. The exemplary PO managed a budget, aimed to introduce new products, and emphasized impactful market presence. The PO's coachability and commitment to improvement are highlighted, along with insights from Marty Cagan's "Inspired." A great PO, as outlined, prioritizes impact over outputs, maintains clarity on product goals and business vision, and employs tools like Impact Mapping for outcome-focused development.

The Bad Product Owner: Beyond Requirements, Rethinking Agile Product Ownership

In this episode, Robert identifies Product Owner (PO) anti-patterns, emphasizing that many POs don't truly own a product. A common pitfall is when POs isolate themselves, detailing requirements independently and presenting them to the team for feedback. This approach creates a significant gap between development teams and POs, limiting the focus to "delivering requirements." The episode recommends a shift in approach, encouraging POs to step away from detailed isolation and instead bring direct customer/end-user information to development teams.

 

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About Robert Briese

Robert Briese, is an Agile Coach who's seen it all. From startup stumbles to orchestrating massive Large-Scale Scrum feats, like BMW's level 3 autonomous driving milestone. He's on a mission to simplify the complex and help teams build adaptable, sustainable organizations. Buckle up for a wild, Agile ride with Robert!

You can link with Robert Briese on LinkedIn and connect with Robert Briese on Twitter.