Your business can grow with SEO - but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.
Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He's helped optimize the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.
[00:01 - 08:05] The Essence of SEO and Business Growth
SEO as a long-term asset Differences between SEO and pay-per-click The importance of SEO in building sustainable business growth
[08:06 - 16:28] Optimizing Web Presence
Strategies for effective web design and SEO integration Balancing user experience with SEO requirements The role of content in enhancing web visibility
[16:29 - 24:16] Evolution of Digital Marketing
Shifts in digital marketing strategies Integration of SEO with social media and content marketing The changing landscape of online business presence
[24:17 - 32:56] Selecting the Right SEO Partner
Criteria for choosing an SEO agency The pitfalls of poor SEO strategies The importance of results-driven SEO partnerships
[32:57 - 39:49] Closing Segment
Stephan's spiritual awakening and its impact on his business approach The intersection of personal development and professional success Leveraging spirituality for better decision-making in business
Want to connect with Stephan? Follow him on LinkedIn, Instagram, and Facebook. Head to StephanSpencer and netconcepts to amplify your mission and message!
Key Quotes:
"SEO is building an asset that continues to pay dividends, unlike pay-per-click where you trade dollars for leads." - Stephan Spencer
"Balancing the user experience with SEO requirements is not just an art; it's a strategic necessity." - Stephan Spencer
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