Commitment is an essential part of building a successful business, particularly as it impacts your personal relations, your brand, and your trustworthiness. This program discusses the elements of commitment … dedication, devotion, allegiance, loyalty, and attentiveness. Think carefully about each of these elements and assess whether you are doing all that is needed to properly commit to your customers, employees, suppliers, sponsors, advocates and other interested parties. This is a big issue that seems to be a problem in post-pandemic relations. Examples of success and failure are briefly discussed in this program.