Shannon Kinney is the founder and client success officer of Dream Local Digital, a digital marketing agency headquartered in Rockland, Maine. Dream Local Digital works with newspapers, media companies, ad agencies and directly with small to medium-sized businesses on all aspects of their online marketing plans.
Kinney is also a news media digital pioneer who has held start-up positions at some of the industry's most iconic legacy brands, such as the New York Times and the Chicago Tribune, over the past 25 years. She was also on the cusp of helping move traditional classified advertising into the worldwide web. Kinney worked in the late nineties at Cars.com and later as Senior Director of Classifieds of Knight Ridder. She has also helped develop new industry initiatives as a Local Media Association board member.
Today, hundreds of media companies turn to Kinney and her "honey badgers" team for advice, training and product development, helping thousands of businesses acquire essential multimedia solutions.
Recently, Kinney issued a list of "tips" from her "entrepreneurial journey" in a newsletter. She offers valuable advice to anyone who wishes to do business in a disruptive environment. She also points out how some of her frustrating experiences trying to get legacy media companies to adapt will offer hard lessons for anyone who resists change.
In this episode of “E&P Reports,” we chat with respected media executive Shannon Kinney about the entrepreneurial advice she offers that is derived from her 25+ year journey, starting as an integral part of legacy media's early adoption of the digital world to today's massively complex multimedia ecosystem.
