The film Air was released in theaters back in April – right before the WGA Writer's Strike. It tells the story of how the iconic partnership between Nike shoes and basketball player Michael Jordan came to be way back in 1984. It’s one of those partnerships that really wasn’t supposed to happen, but when it did, it changed the world of sports marketing forever.
Directed by Ben Affleck, the script is written by Alex Convery and made the Blacklist in 2021. But just like the partnership between Nike and Michael Jordan, there are a million reasons why this film shouldn’t have happened but luckily, it did!
“If you are really passionate about an idea and believe in it, you should write it. Whether it seems practical or not because that’s typically going to produce your best work. And producing your best work is ultimately the goal, right?” says Convery.
Convery also says it’s important to be patient and persevere. “I came out from Chicago in 2010 and it took until 2023 to get a movie released. It can take a long, long, long time and that’s okay…there’s no finish lines. Just invest in the work itself. Surprise yourself on the page, have fun and make yourself laugh!”
For a deeper dive into Convery’s screenplay, listen to the podcast.
