The Bulletproof Dental Podcast Episode 335
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak GUESTS: Leo and Zach TAKEAWAYS Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors. User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors. AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input. Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content. Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing. The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales. Mastering topical relevance is essential for improving search engine rankings and attracting the right audience. Simplifying the decision-making process and utilizing tools like Google Analytics and Search Console can lead to better marketing outcomes. SEO plays a significant role in the success of a dental practice. Empowering oneself with knowledge about SEO and digital marketing can lead to better decision-making and results. CHAPTERS 00:00 - Introduction to SEO and its Importance 19:16 - User Experience as a Secret Weapon for SEO 25:45 - AI as a Key to Unlocking Search Engine Results 34:17 - Strategic Marketing vs Tactical Marketing 36:13 - The Four Metrics to Measure Marketing Success 37:12 - Mastering Topical Relevance 46:08 - The Importance of Google Analytics and Search Console 48:14 - The Impact of SEO on Business Success 49:09 - Empowering Yourself with Knowledge REFERENCES Dental SEO Boost Bulletproof Summit Bulletproof Dental Practice
