Brief Summary
Dan discusses the common failures in marketing and sales, pointing out the absence of a structured sales process and disconnected marketing strategies. He notes that ineffective marketing efforts hinder businesses from pre-selling potential clients and establishing a strong brand through consistent content creation. Dan highlights the significance of credibility, expertise, and likeability in a robust marketing and sales approach. He concludes by underlining the importance of proper pre-selling techniques, warm-up sequences, and brand building to effectively engage and retain customers.
Long SummaryDan highlights the common failures in marketing and sales for businesses, emphasizing the lack of a structured sales process and disjointed marketing efforts. He explains that many businesses struggle to pre-sell potential clients due to ineffective marketing strategies and a failure to establish a brand through consistent content creation. Dan stresses the importance of building credibility, expertise, and likeability through a comprehensive marketing and sales process. He concludes by emphasizing the necessity of proper pre-selling, warm-up sequences, and brand building to attract and retain customers successfully.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Why most businesses fail when it comes to marketing and sales - The Daniel Latto Podcast Show - Season 9 Episode 44
