Farming is great! Let's say you've done your research, got set-up on your farm, and now you're even raising some crops or livestock ... you are officially a real life farmer. Of course if you want to continue to be a farmer you should probably figure out how to make a dollar or two along the way. That's where marketing and selling comes into the game, and it is important to realize that those are two things that you will spend a lot of time doing if you want to be a full-time (or part-time) direct-to-consumer farmer. On our farm we started out slow with our marketing ventures and quickly worked our way up to a very large farmer's market. But, looking back and considering the direction that we are going now with our marketing I'm not sure if I would go the route of the farmer's market.
Sure the farmer's market was the main way that we built up our customer base (and we have an amazing group of customers and farm friends), but when you factor in an off-farm job, a family, and the fact that I really had know clue what I was doing with the farming and marketing it might have been less stressful if we would have tackled our market growth in a different way. That is the great thing about living in the 21st century though ... there are tons of opportunities to get the word out about your farm and products. There are plenty of gyms and fitness centers that often times love partnering with farmers, we have healthy living conferences, there are even CSA events where farms can set-up and talk to potential customers about the things they offer. I'd love to hear your thoughts on marketing! What has worked for your farm (or business)? Do you think you have to do the farmer's market thing to be successful? Any suggestions that I missed?
... from Ethan's bookshelf ... one of the upsides (besides the awesome time with my son) of a couple hours four times a day sitting at a hospital was that I found myself with time to read :: this is what I was reading
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