During this podcast, we cover the six essential truths of competitive intelligence collection and analysis:
What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort. Intelligence failures do not come from a failure to connect A to B to C but from a failure to look at underlying trends, forces, and assumptions. Good analysis makes the complex comprehensible which is not the same thing as simple. There is no substitute for knowing the domain, industry, etc. that you are doing analysis on. Intelligence starts when we stop reporting on events and start explaining them. Managers of intelligence teams get the behavior they reward - reward explanation over simple reportage.For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources
