[04] DK on going beyond Social Media Marketing

Most businesses think of Social Media as a marketing medium. Jeff Hammerbacher, formerly of Facebook, once said “The best minds of my generation are thinking about how to make people click ads and that sucks."

But Social Media can be so much more than a marketing tool.

In episode 4 of TubbTalk, Richard speaks with DK - a Social Media speaker and advisor who has consulted with some of the worlds top businesses on how to effectively use Social Media. DK is also the organiser of the TEDx Wellington event and a man who raises some interesting questions on what Social Media is and how it can be used. For instance, have you ever considered how Einstein may have used Social Media if he were alive today?