In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads.
From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since.
Some of the topics we explore in this episode are:
Creating neighborhood-specific content How his business took off during the 2008 recession What to do when you are hit with a Google penalty Why you need more than just a WordPress site Optimizing URL structure How technology has changed follow-up Recruiting opportunitiesWe also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand.
Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.
