During this podcast, we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models.
This includes:
Why you need to go beyond looking for "magic documents" that may describe the competitor's pricing model. The pro's and cons of talking to competitor customers and partners. The pro's and cons of talking to ex-sellers of the competitor. The importance of SCIP's Code of Ethics in regards to this type of research.For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources
