During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo.
We cover:
The difference between using Google and a tool like BuzzSumo for intelligence collection. How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public data. What happens when you type a competitor's domain name or keywords that are aligned with a competitor into BuzzSumo.For more episodes focused on other topics of interest to competitive intelligence, marketing, and product development teams go to www.cascadeinsights.com/resources.
