Deandra Duggans is working to merge the gap between brand and fans, by invoking a new sense of what that relationship means in the digital and traditional media world. Duggans shares about her time in the NFL with the Baltimore Ravens, trying to play music that the players like, but also that the fanbase will accept. Duggans then talks about her move out to Las Vegas, helping the Aces at a time where a sold-out situation each night leads to new brand initiatives to ensure that the fan base is always growing. Duggans was interviewed while speaking at the annual college athletic director conference (NACDA) and provides her thoughts on DEI marketing.
