This week we discuss our experiences with Marketing, and entrepreneurs who don’t fully understand the importance, the process, the value and the tools. Marketing is vital to the growth of a brand, the reputation of a company and the success of the entrepreneur, yet too many business owners try to take on this task themselves while not having the expertise to do so. Listen and learn! This is program #1 on Marketing. We will follow-up in a few weeks with another Theme that will discuss proper tools, resources and techniques for mall business marketing.