In this enlightening discussion, we have an open conversation with physical therapist Lauren Young, PT, DPT, CSRS, NCS, who reached out to Claire with a number of questions. She was willing to come on the podcast so everyone can benefit from the information. Lauren started a mobile neuro practice in February 2024 and is looking to develop group wellness classes to increase access to specialty services.
Claire answers the following questions:
1. How do you make exercise classes accessible for all levels of abilities in a group setting?
2. How did you start your wellness program, particularly regarding staffing and class structure?
3. How do you structure her membership model and pricing?
4. Looking back, is there anything Claire wishes she had done differently when first starting?
Key takeaways include:
1. Renting space from existing gyms or studios is a smart way to start without heavy upfront costs.
2. Structuring classes for different ability levels is crucial for safety and effectiveness.
3. A monthly membership model provides consistent revenue and commitment from clients.
4. Pricing should reflect the premium nature of specialized services, even if it feels uncomfortable at first.
5. Slow, steady growth allows for learning and adaptation as the business evolves.
This conversation offers a wealth of practical advice for PTs looking to expand into wellness programming for neurological patients, emphasizing the importance of adaptability, client-focused services, and sustainable business practices.
Find out more about Lauren Young here: NeuroElite Physical Therapy www.NeuroElitePT.com
@NeuroElitePT (Instagram)
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