Alicia Morg is a passionate huntress based in Coltmont, Pennsylvania. Hailing from the coal region, Alicia’s journey into hunting began at 21 with her first boyfriend. Despite not coming from a hunting background, her first successful hunt ignited a deep love for the sport. After parting ways with her boyfriend, Alicia continued to pursue her passion independently, managing trail cams and stands on her own.
Alicia gained widespread recognition through a viral TikTok video she posted three years ago, where she famously declared she'd rather chase bucks than men. This video helped her build a significant online presence, amassing over half a million followers on Snapchat, nearly 200k on TikTok, and 70k on Instagram. Her rise in social media success was marked by a shift from a 13-year career as a retail training instructor to working with her mother’s business, Rock and Block, before fully dedicating herself to her social media and hunting endeavors.
With sponsorships and a growing following, Alicia focuses on creating authentic content and engaging with her audience. She values simplicity in hunting gear, prioritizing scent and movement over brand names, and supports small businesses over large brands. Alicia is committed to daily hunting, continuous learning, and living in the moment without over-planning.