Finding out about a new British innovation - sustainable wool rope.

Did you know that of ALL the global textiles only 1% is wool and of that 1% only 1% is UK wool?

Kate Drury is a 4th generation sheep farmer. She lives in Yorkshire and explains why that is the perfect location for her business www.sustainablerope.com  and how she came to make wool rope. She is passionate about keeping the business in the UK so she knows each stage of the process and that in turn means she helps British farmers and manufacturers maintain their businesses.  

Launching her business has involved learning a lot about other industries as well as doing the scientific research on her own product. 

As Kate explains there are 4 lens through which to see value in a business: social, economic, environmental and purpose and that maybe economic needs not to be number one but further down the list. The business has a no waste policy and any bit of wool, however small is reused. 

We chat about how you can get other industries and supplies to become more sustainable and as Kate says when looking to work with other industries it's important to 'Focus on change not blame'. We chat about what exactly does sustainability look like in an industry and how complex the subject actually is e.g. Is it better to use recyclable materials on your doorstep rather than ship in biodegradable items from another country?